Chesterfield Towne Center is an enclosed shopping mall in Richmond, Virginia. It opened in 1975 and features five anchor stores: At Home, JCPenney, Macy's, Sears and a combination TJ Maxx/HomeGoods.
History
Chesterfield Mall, as the center was originally known, opened in 1975. Its sole anchor was Miller & Rhoads. During the mall's initial years, traffic was sluggish, leading some to refer to it as the "Chesterfield Morgue."
In 1987, the mall underwent a major renovation and expansion, adding the Hess's and Leggett-Belk anchors, a food court, a 9 screen movie theater, and the long corridor parallel to Mall Drive. The mall was renamed "Chesterfield Towne Center." It began using a diamond and palm theme, and focused on attracting a more upscale customer.
In 1993, Hess's sold its store to Proffitt's. Three years later, the store was sold again to Dillard's.
In 1994, The Macerich Partnership acquired Chesterfield Towne Center.
In 1997, Sears opened a store at the mall, followed by JCPenney in 2001, as retailers began to abandon nearby Cloverleaf Mall. Meanwhile, the Leggett-Belk store was traded to Dillards, who kept it open as a second location at the mall. Hecht's also completed an addition during this period. Soon, Chesterfield Towne Center was the largest mall in Richmond.
In May 2008, both of the Dillard's stores closed. A Barnes & Noble bookstore filled the space left vacant by the mall's theater complex in June 2008, relocating from a freestanding store across Huguenot Road. The mall also reworked its food court facade to show off the bookstore and a Red Robin, and renovated the North Entrance.
In November 2010, the former Leggett/Belk/Dillard's was replaced with Garden Ridge, and the former Hess's/Dillard's became a combination TJ Maxx/HomeGoods store in 2011. These openings began a series of store openings and renovations in 2011, including renovations to American Eagle Outfitters and Old Navy, and a new Rue 21 store.
In December 2013, Macerich sold the mall to Rouse Properties. Many predicted the demise of Chesterfield Towne Center when competitors Stony Point Fashion Park and Short Pump Town Center opened in 2003. Ten years later, experts noted that Chesterfield had beaten the odds and held its own against the new competition. 2013 sales were down only 3% from 2003 levels.
In 2015, H&M took over the place of Coldwater Creek, a non-anchor store. Garden Ridge was replaced by At Home.
References
External links
- Official website