Shun Fat Supermarket (traditional Chinese: é †ç™¼è¶…ç´šå¸‚å ´; simplified Chinese: 顺å'超级市场</span>; pinyin: ShùnfÄ ChÄojÃshìchÇŽng; Cantonese Yale: seuhn faat chÄ«u kÄp sÃh chèuhng; Vietnamese: Siêu Thị Thuáºn Phát; also known as SF Supermarket) is an expanding Chinese Vietnamese American supermarket chain in the San Gabriel Valley region in California, Sacramento, California, San Pablo, California, Las Vegas, Nevada and Dallas, Texas.
Shun Fat Supermarket was started in the mid-1990s by a Chinese Vietnamese entrepreneur and seafood wholesaler named Hieu Tran, owner of the H&T Seafood. Its first store was opened in the Chinese American suburban community of Monterey Park, California. Despite some amusement in the English-speaking press, the name "Shun Fat" actually means "prosperity" in Chinese.
The Asian supermarket chain that sells imported grocery items from Asia - particularly Mainland China, Hong Kong, Taiwan, Japan, Thailand, and Vietnam - and also a few mainstream American brands as well. Its locations tend to be in newer suburban Chinatowns as well as in developing ethnic Vietnamese American commercial districts. Selection at each location may differ depending on the community. The Rowland Height location, for example, caters to immigrants from Taiwan, while the San Pablo location offers Filipino and Mexican food products.
The market chain competes mainly with the 99 Ranch Market and Hong Kong Supermarket. Like these two supermarket chains, Shun Fat Supermarket usually serves as a major anchor store in some Asian shopping centers and strip malls, which in some cases have been renovated extensively by Hieu Tran. The "Superstores" in Dallas, El Monte, Garden Grove, Las Vegas, San Gabriel and Westminster are uniquely Chinese hypermarkets, as they sell clothing, small electronics and other products in addition to groceries, although these stalls are operated by independent vendors with separate payment.
In 2005, Shun Fat Supermarket opened a 105,000-square-foot (9,800Â m2) megastore in the Little Saigon of Westminster, California, joining the already highly competitive Vietnamese supermarket commerce in the community.
In June 2013, the market opened Dallas Superstore, marking its first expansion in Texas.
Locations
- California
- South El Monte - 2650 Rosemead Blvd
- Garden Grove - 13861 Brookhurst St
- San Gabriel - 1635 S San Gabriel Blvd
- San Diego - 6935 Linda Vista Rd
- Westminster - 15440 Beach Blvd #123
- Sacramento - 4562 Mack Rd
- Sacramento - 6930 65th St #123
- Stockton - 8004 West Ln
- San Pablo - 2368 El Portal Dr
- Nevada
- Las Vegas - 4801 Spring Mountain Rd
- Las Vegas - 5115 Spring Mountain Rd
- Texas
- Garland - 3212 Jupiter Rd
Notes
External links
- Official Website
