Marketplace is a radio program that focuses on business, the economy, and events that influence them. Hosted by Kai Ryssdal, the show is produced and distributed by American Public Media, in association with the University of Southern California. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It won a Peabody Award in 2000.
History
Marketplace was founded in 1989 by James Russell and J.J. Yore in Long Beach, California. It was initially affiliated with KLON-FM at Cal Stateâ€"Long Beach. The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), and later, in 1990, with the underwriting of General Electric. USC became the only university in the US at the time to produce a daily news program distributed nationally.
In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions. This acquisition was the subject of a lawsuit by Public Radio International. In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.
Demographics
As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.
Companion programs
A sister program, the Marketplace Morning Report, offers seven unique seven-minute, thirty-second morning broadcasts that replace the business news-oriented "E" segment of the first and second hours of NPR's Morning Edition on many public radio stations. Since September 2014, Marketplace Morning Report has been incorporated into Morning Edition as a segment in the latter program's second hour. The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.
Podcasts
All four radio programs are made available as free podcasts, along with a podcast combining all shows. In 2015, Marketplace began to offer digital-only (non-broadcast content) podcasts: Actuality, Codebreaker, and Corner Office. In 2016, The Uncertain Hour was added.
Awards
Marketplace has been the recipient of multiple awards, including:
- Emmy (2013) - Big Sky, Big Money
- Edward R. Murrow Prize (2012) - The Chinese Student Syndrome
- National Headliner Award (2007) - Labor Shortage
- Peabody Award (2000) - Radio
Staff
Hosts
- Kai Ryssdal â€" Marketplace, Corner Office
- David Brancaccio â€" Marketplace Morning Report
- Ben Johnson â€" Marketplace Tech, Codebreaker
- Lizzie O'Leary â€" Marketplace Weekend
- Molly Wood â€" backup host, Silicon Valley/Senior tech correspondent
- Sabri Ben-Achour, Tim Fernholz â€" Actuality
- Krissy Clark â€" The Uncertain Hour
Contributors
- Stephen Beard â€" Bureau Chief, London
- Nancy Marshall-Genzer â€" Senior Reporter, Washington
- Kimberly Adams â€" Reporter, Washington
- Scott Tong â€" Sustainability Correspondent, Washington
- Amy Scott â€" Education Correspondent, Baltimore
- Annie Baxter â€" Senior Reporter, St. Paul
- Rob Schmitz â€" Bureau Chief, Shanghai
- Krissy Clark â€" Wealth and Poverty Senior Correspondent, Los Angeles
- Adriene Hill â€" Correspondent, Los Angeles
- Andy Uhler â€" Reporter, Los Angeles
- Mitchel Hartman â€" Entrepreneurship Senior Reporter, Portland
- Dan Gorenstein â€" Health Senior Reporter, Philadelphia
- Mark Garrison, Reporter, New York
- Sabri Ben-Achour â€" Reporter, New York
- Molly Wood â€" Senior Tech Correspondent, San Francisco Bay Area
References
External links
- Official website
