The Pomegranate is a mobile phone created as a marketing campaign on behalf of the Government of Nova Scotia. The website advertising the product has comical features such as a harmonica, and a coffee maker, features seen in fully or partially later phones such as a video projector, live voice translator, and shaving razor, among many other standard features that 2008 leading mobile phones have: upon clicking "I've seen enough" or "Release date", an array of information about Nova Scotia and its culture is displayed. The campaign, which included online advertising on sites in New England, is an attempt to attract interest in Nova Scotia and establish it as a desirable place to live and do business.
The Pomegranate phone is the latest campaign from Communications Nova Scotia's Come to Life initiative, the place branding program of the Government of Nova Scotia. Communications Nova Scotia has been criticized by some for spending $175,000 on the ad campaign, though the website received more than 3 million visits from 195 countries/territories since its launch on September 30, 2008, and they are considering it to be very successful.
References
Books
- Mobile web design for dummies, Author: Janine Warner; David LaFontaine, ISBN 0-470-93188-4, ISBN 978-0-470-93188-2, ISBN 978-0-470-93190-5, ISBN 0-470-93190-6, ISBN 0-470-56096-7, ISBN 978-0-470-56096-9, OCLCÂ 702369068
Cultural
- usage of name as a common name of future phone
- Another example of treating as future
- Forbes(India) article showing importance of topic - 5 years after release of site Archived January 13, 2014, at the Wayback Machine.
External links
- The Pomegranate: official website
- Nova Scotia Come to life
