Arrowhead Water, also known as Arrowhead Mountain Spring Water, is a brand of drinking water owned by Nestlé Waters North America that is sold in the western United States, particularly in Arizona, Utah, the Northwest, and in California.
Discovery
Arrowhead Mountain Spring Water takes its name from a natural rock formation in the San Bernardino Mountains shaped like a giant arrowhead. The arrowhead is naturally barren; it is not manicured in any way. Native American legend says the formation was burned into the mountain by the fall of an arrow from Heaven, showing the way to the healing hot springs. Nearby cold springs on Strawberry Creek in the San Bernardino National Forest are the original source and namesake of Arrowhead water.
The first documented reference to Arrowhead springs (Agua Caliente) was in records of priests stationed at Mission San Gabriel Arcángel, around 1820. David Noble Smith was the founder of the first sanitarium facilities at Arrowhead Springs in 1863, which were used to treat patients with tuberculosis and numerous other ailments. By the 1880s, the Arrowhead waters were famous for their supposed curing powers. By the early 20th century, the hot springs were a popular resort for tourism and vacationing.
History
In 1909, The Arrowhead Springs Company was formed and the company's water products were marketed in Southern California. The water was transported from Arrowhead Springs, north of San Bernardino, California, to Los Angeles in glass-lined railroad tank cars. In 1917, the bottling operations moved to a new plant in Los Angeles. In 1929, the Arrowhead Springs Company merged with the company that marketed Puritas water, and began co-marketing the Puritas products with Arrowhead water. Puritas water products were first introduced in Los Angeles in 1894.
The Arrowhead and Puritas brands were bottled in the same plants and co-marketed until the 1970s. Arrowhead Springs marketed the brands in separate containers that sometimes carried the Arrowhead or Puritas names alone, but containers were often labeled "Arrowhead and Puritas." The Arrowhead Beverage Company was the bottler for many different brands of water and soft drinks including seltzer, fruit-flavored soda, and ginger ale.
In 1932, another important development for the company happened in the Los Angeles area, as it was named the official water refreshment of that year's Olympic Games, held at the City of the Stars.
Arrowhead water returned to the Olympic Games again in 1984, when the games were again held in Los Angeles.
In 1993, Arrowhead water bought the naming rights for the Arrowhead Pond in Anaheim.
Water sources
Water is sourced from regional area springs Arrowhead® Brand Mountain Spring Water sources:
Springs in Southern California
- Southern Pacific Springs, Riverside County, CA
- Arrowhead Springs, San Bernardino County, CA
- Long Point Ranch Springs, Running Springs, CA
- Palomar Mountain Granite Springs (PMGS), Palomar, CA
- Deer Canyon Springs, San Bernardino County, CA
Springs in Northern California
- Coyote Springs, Inyo County, CA
- White Meadow Spring, El Dorado County, CA
- Lukens Springs, Placer County, CA
- Sopiago Springs, El Dorado County, CA
- Sugar Pine Springs, Tuolumne County, CA
- Arcadia Springs, Napa County, CA
Springs in Pacific Northwest and Western United States
- Hope Springs, Hope BC Canada Labels found in Washington list a source of the water as Hope Springs.
- Ruby Springs, Chaffee County, CO A local water source since 2010 is located in Ruby Mountain Springs.
- The spring water sources for Arrowhead® Brand Sparkling Mountain Spring Water are indicated on the bottle labels.
- Distilled water sources: may either be a well or municipal supply.
- Drinking water sources: may either be a well or municipal supply.
- Livermore, CA Municipal Water Supply (Label on the orange cap on the 5 gallon Eco-Sense bottles used in dispensers)
The Nestlé era
In 1987, Arrowhead waters was bought by Nestlé. Soon after, the presence of Arrowhead water bottles in supermarkets across the Western United States grew considerably.
In 1996, a 24-US-fluid-ounce (710Â ml) bottle was introduced by the company. By the early 2000s, the company had introduced waters with different flavors to the market.
It's Better Up Here! is a trademarked tagline for the Arrowhead Water brand.
In 2006, Aquapod was released in this brand.
See also
- Arrowhead, California
- Deer Park Spring Water
References
External links
- Official Arrowhead Water Website
- Official Arrowhead Water Delivery
