mySupermarket is an independent shopping and comparison shopping website for groceries in the United Kingdom. It retrieves price information from multiple online retailers so customers can compare their prices.
History
mySupermarket.co.uk launched as a UK-based supermarket shopping and price comparison site in October 2006, using data on four of the main supermarkets Sainsbury's, Tesco, Asda and Ocado.
In June 2013, the company launched a mySupermarket.com for the United States market. In July 2013, the company launched a mobile app that could be used both online and in-store.
In November 2014 "Insights" was launched, a real-time dashboard to track product sales and market share across UK supermarkets. The tool allowed marketers to track performance and make changes daily to their campaigns rather than waiting for post-season analysis.
In June 2015, the company launched mySupermarket SHOPS, an online shop offering wares from more than 100 local and independent UK retailers.
Funding
mySupermarket Limited is a private company, owned by a group of investors and mySupermarket employees. In May 2007, mySupermarket.co.uk received a £3 million investment from venture capitalist firms, Greylock Partners and Pitango. These funds were earmarked for structured marketing of the site to increase its regular users. In April 2012, mySupermarket.co.uk received an investment of $10 million from British advertising and public relations company WPP and existing investors.
Business model
The site analyses the products in a shopper's trolley and suggests swapping some of the items for cheaper substitutes or alternate sizes that offer better value. In addition, it compares the entire price of the trolley between stores and allows the user to switch to another store at any time before transferring their trolley to their chosen supermarket. mySupermarket has multiple stores on the site with pricing taken directly from retailers' websites.
Reception
The Guardian described the site in 2006 as "pretty time consuming" to set up. In 2007 DMG Media's This Is Money described it as having "a very straightforward design and intuitive process". In 2013 Good Housekeeping magazine described the site as easy to use, with better savings achieved when spending over $75.00 to avoid shipping charges.
See also
- List of online grocers
References
Further reading
- Daily Mail
- 6ABC Action News MySupermarket website offers one-stop shopping
- 6ABC Action News MySupermarket helps you find the best prices
- Tech Crunch
External links
- Official website (United Kingdom)
- Official website (United States)
